One of the biggest challenges that any organization faces is determining the best way to handle data aggregation and management as it relates to analytics and reporting. The first step that many organizations take is to seek out platforms and tools that they can leverage to increase automation efficiencies and minimize the amount of manual time spent on data.

 

For the past few years, we have already been leveraging Tableau, a dynamic, interactive reporting, business intelligence and data visualization resource that allows us to create powerful visuals of media metrics and client-provided data. This has helped us to organize our data in a meaningful way and provide our clients presentation-ready information with 24/7 access.

 

Recently, we still noticed that a lot of manual effort was being exhausted across various reporting elements both internally and for our clients. In order to increase reporting efficiencies for Infinity and its clients across all platforms, maximize value and visibility and provide more actionable insights, we decided to look further into a specific solution for data aggregation. After searching, we found ChannelMix, a powerful data aggregation platform that allows for the automated integration of data from all media channels into a single source of truth.

 

Infinity partnered with ChannelMix at the beginning of 2018 with the goals of automating comprehensive data aggregation, improving efficiencies across analytics and reporting and being able to work smarter and provide actionable insights at a granular level across all traditional and digital tactics. With the power to ingest and combine hundreds of data sources through direct and custom connections, we can quickly and seamlessly transfer the blended data over into Tableau and provide holistic views for clients.

 

These include:

 

  • Media spend and performance metrics
  • Brand awareness study results
  • Social sentiment and share of voice scores
  • Market analyses
  • Industry and competitive benchmarks,
  • Google Analytics site usage and engagement metrics
  • Client-provided data

 

The time savings that comes from the elimination of the consistent manual efforts associated to analytics and reporting now can be better spent looking deeper into the data across all clients to identify in-campaign optimizations, compare performance against historical and competitive trends, provide data-driven and actionable insights that will positively impact overall campaign effectiveness, and allow for more meaningful, data-centric conversations with our clients across all industries. The addition of ChannelMix to our toolbox has also allowed for us to create a robust, formalized process centered around analytics and reporting internally to support cross-departmental efforts.

 

Ultimately, we were able to identify what our largest obstacle was and find the right solution for us to make our data more valuable. Now, data is an asset and not an obstacle.

 

What obstacles are you working to overcome? What solutions have you found most beneficial for your business?