Tue 2.19.19

GSP to LGA Integrated Campaign

GSP and Delta identified an opportunity to introduce new daily nonstops to NYC/LGA. To ensure the seats were filled on each new flight, GSP needed [...]

Thu 2.14.19

Marketing Books to Read in 2019

In this day and age, information is available at our fingertips in a matter of seconds. But a book is still a great friend to [...]

Thu 9.13.18

The Importance of Analytics: A Q&A with Infinity’s Analytics Team

In marketing and advertising, analytics has many functions that stem from the insights provided by data. Analytics and measurement are both popular topics in the [...]

Thu 8.23.18

Data, Analytics, and Insights – Where is the Value?

The truth about analytics is that most businesses have significant progress that still needs to be made in order to become fully solutions-oriented and insights-driven. [...]

Wed 8.15.18

What Tools and Resources Should You Be Using?

At the end of last year, we shared some analytical tools and resources that should be leveraged to help with internal strategy and reporting for [...]

Tue 6.12.18

Q&A: Vendor Edition The Trade Desk

Living in a digital word can be difficult. It’s confusing to some when there is always something new on the horizon. Infinity’s used to this. [...]

Fri 6.1.18

The Innovation of OTT

After wrapping up the work day and cleaning up dinner, my husband and I will settle onto the couch and begin to debate over what [...]

Mon 1.15.18

Goal Setting in Marketing

2018 has brought with it what every New Year brings; a sudden influx of resolution and goal setting from everyone hoping to make the new [...]

Thu 11.30.17

Tools and Resources You Should Be Using

One of the biggest challenges is being able to be innovative and data-driven while remaining true to your brand simultaneously. In order to stay ahead [...]

Wed 11.8.17

Black Friday – Is it dead?

There have been many speculations in recent years that Black Friday is becoming irrelevant due to more online promotions throughout the year, a longer time [...]