Direct Marketing

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Wed 5.2.18

National Small Business Week – How to Move the Needle on a Budget

Since 1963, National Small Business Week has been celebrated once a year to recognize the outstanding contributions and achievements of small businesses, small business owners [...]

Wed 3.7.18

Marketing Immersion: A Conversation with Katie Disper

Katie Disper speaks to her dual role as an Integrated Marketing Manager at Infinity and an aspiring B2B construction industry expert. She is the strategic [...]

Tue 2.6.18

Behavior-Based Marketing

Behavior-based marketing is one of the most valuable approaches that marketers can take to connect with their target audiences, specifically within email marketing.   So, [...]

Fri 1.5.18

How To Retain Resolutioners

Year after year, millions around the world make resolutions to get into shape, save more money, go back to school, and improve upon various skills. [...]

Fri 12.8.17

Holiday Media Madness

As another year of marketing success comes to a close, you’re likely wondering what’s going to be the bow that ties your year together? As [...]

Wed 11.29.17

Customer Retention Strategies: Keeping a Good Thing Going

If you want to build your business, you have to focus on what’s most important: your customers. These people are the backbone of your company. [...]

Mon 11.27.17

Why Holiday Ads and Merchandise Come Early Every Year

Have you started Christmas shopping yet? If not, then you’re already late… by a few months. Many big box retailers begin celebrating the holidays early [...]

Fri 11.10.17

Alternative Holiday Vacations

For some, the holiday season is all about cozy sweaters and scarves, a fluffy blanket of snow on the ground, and their favorite hot beverage [...]

Fri 11.10.17

“Dead” Marketing Tactics

With people’s attention spans getting shorter and shorter, it’s important for marketers to grab an audience’s focus in the blink of an eye. Some people [...]

Fri 11.3.17

Direct Mail – Is it a Tactic of the Past?

The key to success in marketing is to engage with consumers in their preferred channels. Leveraging several marketing vehicles to deliver synergistic touchpoints with consistent [...]