Fri 3.1.19

Google is Changing the Average Position Metric.

Google announced an important change within Google Ads, called the Average Position Metric.   How Infinity Marketing Utilized the Average Position Metric   When Infinity [...]

Tue 2.19.19

GSP to LGA Integrated Campaign

GSP and Delta identified an opportunity to introduce new daily nonstops to NYC/LGA. To ensure the seats were filled on each new flight, GSP needed [...]

Mon 12.3.18

The Wrapped Campaign: Converting Data into Out of Home Gold

For the third year running, Spotify brings us its wrapped campaign. And, once again, these hilarious out of home boards don’t disappoint. A little history, [...]

Tue 11.20.18

In Focus Special Edition – Let’s Talk Digital Event

Read the latest Infinity In Focus here!   Sign up for all future eNewsletters from Infinity to learn the latest updates. #InfinityAndBeyond

Fri 11.16.18

Infinity and Google Host Let’s Talk Digital

Few agencies in the Southeast have the opportunity to partner with Google to co-host an industry deep dive event. But last week, that’s exactly what [...]

Wed 8.15.18

What Tools and Resources Should You Be Using?

At the end of last year, we shared some analytical tools and resources that should be leveraged to help with internal strategy and reporting for [...]

Wed 8.8.18

SEO: The basics of optimizing your website

Basic SEO to optimize your website   Business owners and decision makers spend a great deal of time creating strategies for reaching new customers and [...]

Fri 6.22.18

Rise in the Ranks: How SEM Can Set You Apart

  Google! It’s a verb. It’s a noun. It’s a way to reach your potentials customers. Your website is your online storefront, but Google ads [...]

Fri 4.6.18

ChannelMix – Working Smarter with Data

One of the biggest challenges that any organization faces is determining the best way to handle data aggregation and management as it relates to analytics [...]

Wed 4.4.18

Smart Speakers: The New Advertising Platform?

Did you recently add a new member to your household? Many households have recently purchased and started using a smart speaker to help make purchases, [...]