Using a DOOH campaign for Hyperlocal Targeting with Our Client

See how we put our client’s ads in the right places for the right people with a pair of targeted digital tactics.

As an already successful roofing services company, our client wanted to double down on targeting local customers. Through the use of hyperlocal tactics, the hope was that they’d receive higher engagement, more business inquiries, and greater brand awareness in their operational regions.

Our solution? Use a pair of tactics: digital out-of-home (DOOH) advertising and exposed mobile retargeting. The former – which leveraged programmatic buying to purchase the best ads possible – focused on showcasing our client’s expertise through high-quality digital ads to be experienced out of the household, such as digital billboards and signage networks. The latter involved collecting device IDs of individuals exposed to DOOH campaigns and then sending targeted messages to them later.

Once combined, these efforts empowered our client to pick up many more leads in their local markets, generating over 300,000 impressions. More importantly, the project generated a web page click-through rate of more than double the benchmark for comparable tactics. It was a sterling success and a great opportunity to help our client thrive in their area.