University of Florida Online
Long-term partnership with a prestigious, online higher education leader.
Industry
Higher Education
The University of Florida is an internationally acclaimed educational institution, and UF Online extends that excellence by offering students access to affordable, high-quality UF bachelor’s programs from anywhere in the world. As a long-term partner of both the university and UF Online, our integrated marketing agency has proudly supported their growth in a variety of ways across numerous projects and campaigns, helping them navigate the transitions and milestones that come with being a leader in online higher education.
Goals
- Boost enrollment
- Increase awareness
- Optimize web content
- Provide social media support
Challenge
When UF Online launched in 2014, it quickly became a highly ranked and prestigious extension of the University of Florida brand. While UF already had an established reputation, the online program was new and needed a strategic digital effort to help it grow. We identified opportunities to boost UF Online’s visibility and drive enrollment to its many programs.
Solution
We developed and executed strategic, data-driven student enrollment campaigns over several years while simultaneously providing ongoing support across digital ads, social media marketing, and SEO. This adaptive, agile partnership enabled us to consistently ensure UF’s marketing aligned with their goals.
The idea
Steady. Reliable. Adaptable. Grow a partnership that elevates a top-tier online university and boosts student enrollment.
Here’s how we did it:
Digital advertising
We created dynamic digital ad campaigns to connect with potential students wherever they were in their decision-making journey. Whether they were high school seniors exploring their options or active-duty military personnel looking to earn their degree from overseas, our full-funnel campaigns have always been tailored to speak directly to their needs and guide them toward enrollment.
SEO
To boost UF Online’s visibility, our SEO marketing team conducted in-depth audits and provided actionable recommendations for their website. These included on-page optimizations, internal linking, technical recommendations (like adding strategic redirects and removing duplicate metadata), and thorough competitor and market research to help increase organic reach and attract more prospective students.
The future
Our ongoing partnership with the University of Florida has been all about being there when they needed us. By aligning our efforts with their goals and adapting to their evolving needs, we’ve helped them elevate their enrollment, maintain a strong digital presence, and continue sharing their value with students around the globe.
“Our partnership with Infinity has been invaluable. Their team demonstrated remarkable flexibility during a period of significant transition and has consistently remained responsive and adaptable in supporting our evolving needs.”
— Assistant Provost & Senior Director
Sara
Art Director
Social media
We’ve also previously managed UF Online’s social media presence, overseeing content creation, scheduling, performance reporting, and CMR. As a bridge partner to help their team maintain a strong social presence until they could retake the reins, we provided support for new content initiatives and urgent posts and ensured their content was delivered seamlessly across platforms.