Tindall Corporation
Celebrating 60 years of impact with a year-long content strategy.
Industry
B2B, Manufacturing
Tindall Corporation’s 60th-anniversary was more than a milestone. It was an opportunity to reflect on the past, look to the future, and celebrate six decades of community and industry impact. That kind of milestone demands a celebration, so we turned a single moment into a year’s worth of engaging web and social content.
Goals
- Boost brand awareness
- Increase social engagement
- Drive website traffic
- Improve employee engagement
Challenge
60 years of success calls for something big. The initial concept was to film a single poignant video. But the more we collaborated, the more possibilities we uncovered.
Solution
Together with Tindall, we created a year-long content strategy that transformed their history, people, and capabilities into a captivating series of videos, blogs, social posts, and even a dedicated landing page.
The idea
Celebrate 60 years of impact with 12 months of toast-worthy content. Cheers!
Here’s how we did it:
Memorable launch video
Our video production and marketing team helped kick off the year-long content journey with a powerful video centerpiece: an interview between then CEO, Greg Force, and the son of Tindall’s founder, Willy Lowndes. This heartwarming account of Tindall’s humble beginnings, told by two people who shaped the company’s legacy, set the stage for future campaign content.
Compelling video series
We built on the initial video’s success with a series of interviews with Tindall’s leadership. Each video served as an anchor point for even more content, inspiring social posts, video cutdowns, blogs, and employee spotlights.
Seasonal content structure
We rolled out content in six-week intervals or “seasons.” Each launched with a new video covering a specific theme, like Tindall’s history or its people, supported by engaging social media posts, blogs, and email marketing content. 60th-anniversary branding brought it all together, allowing each season to explore distinct themes while tying back to the overall celebration.
“One of my smartest moves running the Tindall Corporation was making the decision to engage with Infinity Marketing.”
— Former Tindall President and CEO
60th-anniversary landing page
Our web design team built a permanent home for the campaign’s content on the Tindall website — a dedicated 60th-anniversary landing page. An interactive hub where users could explore content as it was released, the landing page featured a timeline of Tindall’s history, the complete collection of anniversary videos, and quotes from Tindall employees. It was converted into a permanent history page once the celebration came to a close, ensuring the stories told would continue to resonate for years to come.
The results
The Tindall 60th-anniversary campaign wasn’t about KPIs, conversions, or email signups. It was about sharing a moment together, forging stronger connections with customers, building company pride, and celebrating Tindall’s rich human narrative of community and industry impact. In those ways, it was an absolute success. The content marketing campaign prompted a powerful response from customers and deeply resonated with the audience that mattered most — Tindall’s people.
+8%
in web traffic
34k
impressions across videos
1.2k
engagements across videos
Landon
Video Team Manager
Gina
Senior Social and Influencer Team Manager