Sharonview Federal Credit Union
Unlocking the true potential of an integrated partnership.
Industry
Finance
Our collaboration with Sharonview Federal Credit Union started on a case-by-case basis for a few targeted projects. But as we worked together, it grew into an integrated partnership powered by discovery, strategy, and collaboration.
Goals
- Discover growth opportunities
- Guide strategy development
- Enhance SEO
- Produce new content
Challenge
What started as a media-only relationship quickly grew into opportunities for strategy, SEO, and creative support. We dug a little deeper into our services and got to work finding new ways to bring value to their business.
Solution
In-depth discovery sessions and spirited curiosity led us to a plethora of projects where we could work with Sharonview. The partnership we forged in the process elevated their performance and set them up for long-term success.
The idea
Stay curious. Lean into discovery. Build a partnership that surprises and grows deeper every year.
Here’s how we did it:
Initial partnership
We flexed our media marketing muscles to support Sharonview with DJ influencing, paid media, and organic social media tactics. The more we worked with Sharonview, the more we both discovered further ways our team could create value for the brand. Content creation, strategy, SEO — the possibilities were limitless.
Delighting in discovery
Discovery is key to any successful partnership. That’s why we took extra time to dig deep during our discovery sessions with Sharonview — each one revealed new opportunities for us to bring value and create innovative solutions to big challenges.
Suite suggestions
When Sharonview prepared to launch a new suite of checking accounts, we didn’t stop at name recommendations. We took things a step further, providing a strategic rollout plan, media tactics, SEO services, and a product style guide.
“The more we do with Infinity, the more I appreciate their adaptability and versatility. Our partnership has only become better with time.”
— Vice President of Marketing
Media and SEO tactics
Our marketing team became an extension of Sharonview’s, working closely with their in-house experts to develop media recommendations for digital display, radio, and out-of-home tactics. Comprehensive on-page SEO guidance powered greater page visibility for the checking account launch, ensuring the campaign began with a bang.
The future
Our relationship with Sharonview has grown into an integrated partnership that takes full advantage of our abilities and expertise. We continue to collaborate with their in-house marketing as advisors, strategic consultants, and gap-fillers who pitch in wherever we’re needed. The best part? This partnership is just getting started.
Jared
SEO Lead
Madison
Senior Social Media Lead