SEO Content Strategy: Building Better Blogs for Traffic & Search
The Situation
Learn how we helped a client reinvent their blog creation process, integrate smart SEO, and gain more organic traffic than ever.
Our client, a mobile and manufactured home lender, wanted to increase their manufactured home loans. However, they didn’t have the time or team bandwidth to implement a robust website or blog SEO strategy, nor did they have a standard blog template to streamline the online content creation process. As a result, the client’s blogs received little organic search traffic.
The Solution
When we partnered with them, we took much of the work off their talented but busy team. Through savvy SEO, content strategy adjustments, and template creation, we helped increase how much content the client put out each month and made their website much more visible in the eyes of their target audience.
The Result
After several months, significant successes began to appear, such as a more than 700% increase in clicks and a more than 200% increase in organic impressions for blog pages. Their website is now consistently outperforming competitors in this arena since implementing an SEO content marketing strategy. By driving more traffic and attention to this client, we hope to continue supporting them as they pursue greater conversions among prospective customers.