Stonewater Roofing
Building trust to drive results, one roofing project at a time.
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From the first paid media campaigns we ran together to a major website overhaul culmination, Infinity’s partnership with Stonewater Roofing was built to last. Over time, we layered several tactics into the roofing company’s integrated marketing plan — SEO, direct mail, P2P texting, and more — that led to record-breaking results.
Goals
- Drive performance
- Build trust
- Improve cost-per-lead
- Increase conversions
- Modernize digital presence
Challenge
Stonewater Roofing had a strong reputation and a growing market footprint. But their digital presence hadn’t caught up to their marketing demand. Their early success with paid media showed clear potential — at the same time, SEO, direct mail, and other performance channels were still untapped. Meanwhile, the roofing company’s website, though functional, wasn’t maximizing its impact. The opportunity? Build a smarter, more connected marketing strategy that could evolve with their roofing business.
Solution
We started with paid media buying. Then we layered in SEO services. Then direct mail. Then texting. Like layering sturdy shingles one-by-one to build a reliable roof, each step unlocked new wins, built trust, and demonstrated real results. Eventually, we brought everything full circle with a redesigned custom website: the final piece in a fully integrated strategy that helped Stonewater achieve their best year on record.
The idea
Trust is the strategy. Build momentum one win at a time to create a powerful partnership that paves the way for big opportunities.
Here’s how we did it:
Direct mail + P2P texting
Direct mail marketing and peer-to-peer texting brought Stonewater Roofing into neighborhoods and homes across Texas that had recently been impacted by storms. These campaigns helped humanize the brand, drive local engagement, and close the loop with digital campaigns by giving audiences multiple ways to connect and learn more about the brand’s services.
Hyperlocal digital OOH campaigns
A laser-focused hyperlocal campaign delivered connected digital OOH messaging to targeted, high-traffic spots like grocery stores, as well as prospects’ mobile devices through exposed mobile retargeting. This strategy leveraged timely, attention-grabbing outreach to put Stonewater in front of local homeowners with minimal waste and maximal efficacy.
“Infinity has been awesome to work with! We’ve teamed up on everything from direct mail to web updates and SEO support, and they’ve nailed it every time. Their communication is fast, clear, and easy to work with. They’re quick to jump on any requests and always keep things transparent. 10/10 would recommend!”
— Social Media & Digital Marketing Specialist
Strong search strategy
Stonewater wasn’t sure SEO services were worth the investment when our partnership began. But after seeing the results we delivered with other tactics, they gave us a chance to prove otherwise.
To change minds and drive impressive numbers, we launched a full-scale SEO strategy for their roofing company that included local optimization, content enhancements, and technical improvements on Stonewater’s website. The result? More organic traffic, more qualified leads, and sustained long-term performance.
Renovated website
SEO enhancements were just the start of our work on Stonewater’s website. To tie all our other efforts together and take their marketing to the next level, we decided to redesign and refresh their site to elevate UX, improve navigability, and make it easy for new visitors to connect with Stonewater’s best-in-class team.
There was no need to start from scratch. Our web design and development team kept the digital rafters of Stonewater’s live site and applied a fresh layer of metaphorical shingles — upgrades like new locale pages, reimagined visuals, and a mobile-friendly layout. These efforts all combined into a great-looking, high-performing website that reflects the quality and attention to detail Stonewater is known for.
Results
This wasn’t a one-off marketing campaign — it was a years-long partnership built on performance, persistence, and mutual trust. From early media wins to a modernized website, every success laid the groundwork for the next. Together, we built a strategy that scaled with Stonewater’s growth, leading to their most successful marketing year to date — and a fantastic foundation built to support whatever comes next.
+31%
growth YoY in 2024
+200%
marketing ROI in 2024
+43%
digital media leads YoY
44%
decrease in CPA YoY
16%
improvement in site health
Kendall
Client Services Supervisor