Optimizing ad performance with an AI-driven PMax campaign.
Lima One Capital
Industry
Finance, Real Estate
Goals
- Drive leads
- Enhance cost efficiency
- Strengthen competitive positioning
Challenge
Lima One already had a healthy, well-structured media plan — strong SEM campaigns on Google Search paired with Meta and display tactics, all working together to fuel consistent lead generation. With the industry becoming increasingly competitive, we looked for a way to amplify that success.
- Competitors pushing harder across the search ecosystem
- Needed an advantage that expanded reach
- Wanted to maximize value without massive budget increase
Solution
We introduced Google Performance Max (PMax) campaigns as an additional layer to Lima One’s existing strategy. PMax created a powerful, AI-optimized channel for Lima One’s creative to reach high-intent users across YouTube, Display, Search, Discover, and Gmail.
- Activated PMax as a full-funnel, AI-driven complement to ongoing search, social, and display efforts
- Used competitive audience signaling to intercept prospects evaluating other private lenders
- Leveraged Google’s machine learning to optimize bidding, placements, and creative delivery in real time
Results
The PMax campaign quickly became a new high-intent channel for their media advertising endeavors that outperformed traditional search benchmarks on multiple fronts and delivered leads with exceptional efficiency. This performance ultimately led to a permanent budget increase dedicated specifically to PMax campaigns, strengthening Lima One’s competitive edge month after month.
455
incremental leads
11.43%
CVR
$20
CPA
$1.95
CPC
3.89%
CTR
Related performance snapshots
