Turning prospects into patients with hyper-local marketing.
Healthcare Client
Industry
Healthcare
Goals
- Patient acquisition
- Elevate local marketing
- Increase appointments
Challenge
Our healthcare client was looking to promote a primary care facility as the perfect place to attend routine exams for both current and new patients, maximizing patient intake and elevating appointment volume.
- Wanted to boost appointment volume at their primary care facility
- Reduced local marketing impact
- Opportunity to increase routine exam attendance
Solution
A highly localized strategy — involving a mix of paid search advertising and social media marketing tactics carefully targeted to the right audience — promoted routine exams, increased appointments, and drove both prospective and current patient engagement.
- Prioritized local marketing for audiences with a 5-mile radius of the primary care facility
- Targeted local audiences to maximize messaging relevance
- Leveraged paid social tactics to promote routine exams and drive appointments
Results
Our hyper-local marketing strategy yielded excellent results among our client’s target audience, elevating appointments significantly and raising general awareness of their services in the nearby area.
+89%
appointments QoQ
Related performance snapshots
What's next?
Smarter direct mail targeting. Sharper creative. 758% ROI.
Window World: Local Alabama + Mississippi Franchises