Integrated Marketing Campaign Generates Increased Leads, Units Sold, and Revenue for Window World of Mason City and Mankato
The Situation
Katy Showalter, the owner of two Window World Franchises – Window World of Mason City and Window World of Mankato – had worked with other agencies in the past who handled some of her marketing efforts, but she still had to manage some aspects herself. She saw who would be able to handle all her marketing so that could focus on running her stores. The goal she set for the first year of our partnership was to increase sales revenue between her two stores by more than 25%.
The Solution
Infinity developed a full-funnel, integrated marketing recommendation focused on driving quality leads and increasing brand awareness. The campaigns utilized rich, localized content across traditional and digital tactics to fill all stages of the sales funnel.
Traditional Media
- Broadcast TV
- Radio
- OOH
Digital Media
- CTV (Connected TV)
- Paid Search
- Paid Social
- Digital Video
The Result
Infinity’s campaigns launched, and over the course of the year, in-home appointments increased by 26%, total units sold increased by 37%, and sales revenue increased by 53% compared to the previous year between the two franchises.