Increasing recruitment with lead ads + transparent analytics.
Healthcare Client
Industry
Healthcare
Goals
- Improve tracking + reporting
- Elevate paid social performance
Challenge
Our client, a major player in the healthcare sector, was looking to capture more leads during a recruitment drive across social platforms. They needed clear, comprehensive tracking to know which tactics performed the strongest and how best to utilize their budget.
- Ineffective tracking
- Low visibility into tactic effectiveness
- Strategic plan needed
Solution
We leveraged our expertise in healthcare marketing to elevate our client’s paid social efforts and enhance their tracking program.
- Developed impactful messaging that resonated with our target audiences
- Maintained a fully transparent partnership
- Consistently reported key findings — positive and negative — for collaborative analysis
Results
After carefully monitoring performance data, we discovered lead ads were significantly more cost-effective than traffic ads. By reallocating spend, we saw a surge in qualified leads and laid the groundwork for future campaign success.
4.5%
lead rate
$45
cost-per-lead
1,460
leads
Related performance snapshots
