Boosting awareness + health assessments with focused marketing messages.
Healthcare Client
Industry
Healthcare
Goals
- Focus messaging
- Increase appointments
- Raise awareness
Challenge
Our healthcare client wanted to focus their messaging and make the most of their budget to achieve specific goals — particularly driving screening rates and risk assessments for breast cancer.
- Low cohesion among marketing tactics
- Budget spread thin across several health initiatives
- Need to encourage routine mammograms + breast cancer risk assessments
Solution
By prioritizing key messaging and narrowing their media marketing mix to fewer, more impactful tactics, we helped our healthcare client highlight their breast cancer assessments and connect them to patients in need of their services.
- Focused messaging on breast cancer awareness, prevention, and care
- Emphasized paid search engine marketing tactics to maximize engagement
- Developed effective CTAs for breast cancer health assessments and mammogram appointments
Results
Sharper messaging directly led to higher awareness, traffic, and health assessment completion rate, making each marketing dollar spent count for more than before.
+157%
health risk assessments completed YoY (+583)
+4%
mammography appointments YoY (+387)
Related performance snapshots
