Driving local campaign success with targeted media tactics.
Window World
Industry
Home
Goals
- Bolster brand awareness
- Drive leads
- Boost web traffic
Challenge
With 200+ franchise locations nationwide, Window World has earned a reputation as a top exterior home remodeler for their seamless customer experience, local charm, and premium products. We saw an opportunity to drive more traffic to Window World physical showrooms and websites while spotlighting each franchise’s local appeal through a tactical media mix.
Solution
By dialing in our messaging and calibrating our targeting, we launched a cohesive, full-scale media marketing and advertising campaign that connected high-value prospects to their local stores and showrooms. CTV ads took center stage, supported by digital video, streaming audio, and paid social media marketing. This strategic mix kept Window World top of mind with prospects throughout the customer journey, guiding them from awareness to conversion.
Results
This full-funnel integrated media campaign overdelivered across the board. With CTV, digital video, and our other tactics working in concert, we saw qualified leads sharply increase alongside website traffic, new users, and free quote requests.
+130%
website traffic overall
+135%
new user traffic across franchise sites YoY
+76%
free quote requests
Related performance snapshots
