Turning a squeaky door into a starring role.
Window World of Knoxville
Industry
Home
Goals
- Build garage door awareness
- Drive leads + conversions
- Maximize impact on focused budget
Challenge
Window World of Tri-Cities offers more than windows (a lot more), but their garage door product line was flying under their customers’ radars. We saw a chance to build awareness for this overlooked offering with a memorable campaign that would stick in customers’ minds.
- Low local awareness of Window World’s garage doors
- Needed a memorable, cost-effective approach to a garage door commercial campaign
- Opportunity to drive real conversions without a ballooning production budget
Solution
In advertising, nothing is more memorable than humor.* So we built a TV spot around the one thing every homeowner with a loud, embarrassing garage door knows too well — that awful screech. Our video production and media services team concepted and produced the campaign with efficiency in mind, maximizing value without sacrificing quality, then deployed it via CTV for targeted local reach.
- Concepted and produced a comedic spot highlighting Window World’s garage door product line
- Kept production lean and cost-effective while delivering a polished, broadcast-ready result
- Deployed via CTV for targeted local reach
*Don’t take it from us — check out the data!
Results
The campaign delivered where it counted, driving real gains in traffic, leads, and conversions for Window World’s garage door business.
+200%
garage door conversions YoY
+150%
increase in leads
+25%
increase in quote requests
Related performance snapshots
