Elevating local keyword rankings with SEO.
Healthcare Client
Industry
Healthcare
Goals
- Increase local keyword rankings
- Improve local visibility
- Enhance SEO research
Challenge
Our client — a staple of their community and industry — wanted to see their expertise better reflected in search (particularly for local keywords).
- Opportunity to bolster keyword rankings
- Missing potential new keyword targets
- Needed to increase visibility among top search results
Solution
We worked alongside our client to deliver stronger SEO and keyword performance in several valuable areas:
- Performed deep keyword research to identify 20 new targets
- Optimized SEO in headings, metadata, and on-page copy
- Developed strategies for long-term search success
Results
Our client’s SEO position noticeably improved with this project. 11 of their target keywords rose to the top 20 for their local area, with six reaching coveted “top three” positions in SERPs. By the conclusion of the SEO campaign, our client was more visible than ever before and perfectly positioned to draw patients to its healthcare facilities.
+500%
top 3 target keywords YoY
+600%
top 10 target keywords YoY
+266%
top 20 target keywords YoY
Related performance snapshots
