Driving leads with transparent reporting + optimization.
NHE
Industry
Real Estate
Goals
- Optimize ad spend
- Improve reporting + visibility
Challenge
NHE, a leading property management company based in Upstate South Carolina, sought transparent reporting and improved performance from their paid search and display tactics.
- Campaign reporting wasn’t clear
- Performance was difficult to determine
- Internet listing service (ILS) tactics weren’t cost-effective
Solution
Infinity had an existing partnership with NHE to develop paid search and display ads. When our client decided to shift more of their ad spend from ILS tactics to ours, we moved quickly to help drive results.
- Delivered results-driving paid search, paid social, and display tactics
- Facilitated streamlined, consistent, and transparent reporting throughout
- Collaborated closely with NHE to synergize efforts
Results
Our performance-based marketing helped NHE secure more leads at cost-efficient rates compared to previous efforts, making the most of each marketing dollar to boost both site traffic and property occupancy.
+15%
occupancy YoY
+150%
leads generated by Infinity
+160%
cost efficiency via Infinity leads
Related performance snapshots
