Driving growth with combined direct mail + 1:1 digital media.
Telecom Client
Industry
Telecom
Goals
- Improve conversions
- Unify tactics
Challenge
Our telecom client already had robust direct and digital marketing campaigns set up. However, those efforts were essentially siloed off from each other, reducing their efficacy.
- Each campaign operated independently
- Opportunity to improve tactic performance
Solution
We combined our client’s various tactics — 1:1 digital media, direct mail, and email — into a cohesive new campaign, complete with thorough tracking and complementary creative elements. Each piece worked in tandem with the others, funneling traffic between distinct touchpoints to drive results.
Results
Data we gathered showed that pairing direct marketing with 1:1 digital campaigns produced a positive feedback loop. The effort led to higher order rates and lower cost-per-acquisition compared to previous campaigns, elevating important KPIs from traffic to conversions.
1.66%
order rate from combined direct mail + 1:1 digital
80%
lower CPA from 1:1 ad groups
+36%
higher order rate from combined direct mail + 1:1 digital
Related performance snapshots
