Elevating CPG brand customer engagement with a secret sauce: a paid social media campaign.
McCall Farms
Industry
CPG
Goals
- Increase customer engagement
- Promote brand awareness
- Expand reach
Challenge
Glory Foods, a subsidiary of McCall Farms, has always been a popular pick for must-have dishes and delights during the holiday season. But with the right paid social strategy, we could make the brand even more of an everyday pick and cement it as a go-to choice for casual meals, holiday feasts, and everything in between.
- Wanted to position Glory Foods as an any-day, anytime choice
- Opportunity to drive web traffic and brand engagement on social
Solution
We saw a chance to make Glory Foods a prime pick for foodies and home chefs by executing an always-on strategy. This gave our paid social marketing agency team the room to deploy a potent mix of ads from side dish showcases to oh-so-good entrees, all featuring feast-for-the-eyes visuals.
- Used a variety of social media ad types from static posts to carousels
- Leverage Glory Foods’ creative assets and recipes to draw eyes and appetites
- Focus deployment on Meta (Facebook + Instagram) with some Pinterest placements
Results
Web traffic increased massively and positioned Glory Foods for effective upper-funnel awareness tactics later in the year. Since the always-on paid social strategy proved to be a recipe for success, they decided to continue the approach throughout future peak sales seasons.
194k
total sessions
+332%
YoY session change
852k
unique accounts reached on Meta
Related performance snapshots
