Driving more leads through brand awareness.
Lima One Capital
Industry
Finance, Real Estate
Goals
- Improve lead generation
- Build customer trust
- Increase reach
- Boost touchpoint frequency
Challenge
Lima One’s foundational tactics effectively gained leads from web traffic, but they were running in an increasingly competitive market — their tactics’ long-term efficacy wasn’t guaranteed. Lima One was looking to generate more leads, increase audience reach, and set themselves up for strong performance in the future.
Solution
We proposed a new key to driving more leads and maximizing Lima One’s growth: brand awareness. By implementing additional paid social and display touchpoints that highlighted seasonal content, we built trust and familiarity among their audience, helping Lima One stay top-of-mind and capture top-of-funnel traffic.
Results
Lima One’s seasonal brand awareness campaigns bolstered lead generation and enhanced full-funnel performance by earning audience trust at the beginning of their journeys. Visitors reached Lima One’s website already familiar with the brand, improving the efficacy of their other traditional and digital marketing tactics and increasing conversions overall.
+58%
campaign leads
+7%
conversion rate
-21%
campaign cost-per-action
+37%
Salesforce leads
Related performance snapshots
