Boosting awareness through hyperlocal marketing.
Stonewater Roofing
Industry
Home
Goals
- Boost awareness
- Drive engagement
Challenge
Stonewater Roofing has a reputation for delivering best-in-class roofing services to its clients. However, they encountered a few significant challenges as they sought to reach new customers:
- Leveraged just two hyperlocal channels: P2P and direct mail
- Neither channel captured the full potential of a robust local campaign
- Opportunities to target customers with more precision
- Opportunities to explore new tactics
Solution
We took Stonewater’s already targeted marketing effort and made it even more laser-focused.
- Zeroed in on local zip codes and high-traffic spots (think grocery stores)
- Added a combination of digital out-of-home ads and exposed mobile retargeting
- Delivered ads to prospects with higher precision
Results
Impressions skyrocketed, and the click-through rate for Stonewater’s ads hit more than double the benchmark rate. Doubling down on hyper-targeted marketing with ultra-precise deployments led to an improved click-through rate at a relatively low cost.
302.1k
impressions
164
clicks
0.52%
click through rate
(benchmark is 0.15%-0.2%)
$2.33
cost per click
(benchmark is $6-$8)
Related performance snapshots
