Bolstering SEO during a complex site migration.
BARBRI
Industry
Education, Legal
Goals
- Provide SEO support
- Increase organic search traffic
- Build stakeholder trust
Challenge
BARBRI — the world’s most trusted bar exam prep and legal education resource — needed a strong SEO partner to help them navigate an intensive website redesign and CMS migration. The goal? Retain their top-of-the-SERP status during and after their new site’s launch.
- Complex site migration with various teams
- Lack of keyword research
- Potential for missed SEO opportunities
- Uncertainty surrounding new site’s optimization
Solution
We performed research to discover impactful recommendations in collaboration with BARBRI’s talented team.
- Conducted intensive keyword research
- Made recommendations for URL structure, metadata, headings, and more
- Performed post-launch audits to further enhance SEO performance
Results
We surpassed BARBRI’s initial goal of 15% organic search growth post-launch and developed a strategy for long-term search success.
+37%
impressions YoY
+34%
active users YoY
+64%
sessions YoY
Related performance snapshots
