A Ramped-Up Recruitment Campaign with Lead Ads

The client for this project came to our team for recruitment campaign assistance. The goal was to drive the recruitment of new employees through a trusted partnership that would bring transparency to the reporting process and provide clear, measurable results.

Our agency began a focused digital media recruitment campaign to bring awareness of the client’s open positions to potential candidates and increase conversions. Specifically, we leveraged A/B testing and compared traffic ads to “lead” ads that were designed to drive specific actions – for example, requests for information and job applications. The testing clearly showed an improvement in ad performance with the latter, so we allocated campaign funds to lead ads based on these results.

After a few weeks, the efforts of our recruitment lead generation strategy yielded a 91% lower cost-per-lead compared to standard traffic ads, as well as an increase in the overall lead acquisition rate. Throughout the process, we maintained a policy of total transparency and provided our client with consistent reporting on the campaign’s progress. As a result of the client’s decision to reallocate their budget to lead ads, their recruitment efforts enjoyed a healthy boost.