A Paid Media Registration Campaign for Student Submissions

Check out how our team leveraged a strategic display campaign to raise awareness and RFI submissions for a technical college in this breakdown.

With an eye toward a successful application season, our client – a technical college – partnered with us to drive as many request for information (RFI) submissions as possible. We quickly got to work on a top-notch paid media display campaign geared toward registrations that would spark the imaginations of prospective students and their parents.

Using a series of smart, tactically placed ads on the Google Display network, we successfully drove a significant increase in RFI submissions for the client. We saw a 131% increase in click-through rate as well and found a distinct difference in prospect action when ads were placed on Google Display compared to The Trade Desk display network.

In the end, this registration campaign produced a greater understanding of the client’s target audience and helped to gain them a busier, more productive enrollment season ahead of the academic year. Deploying ads on the Google Display network led to clearly superior results, so our client made the switch on our recommendation.