How Infinity has Witnessed and Been Involved in the Park’s Transformation
The Big Idea
The transformation of the Cancer Survivors’ Park stands in stark contrast to what it once was – an overgrown connection from Cleveland Park to Falls Park with a sketchy metal bridge. Those that have been in the area long enough to remember the “before” are shocked, for good reason.
The idea of Cancer Survivors Park was born to serve as a venue for patients and their loved ones could remove themselves from the immediacy of treatment and focus on reclaiming control of their lives. The Cancer Survivors Park Alliance (CSPA) defined the mission and vision – to change the way we live with cancer. In May 2015, they celebrated the groundbreaking of Phase 1. The ribbon cutting for this first section was less than a year later in February 2016, and major construction for the remaining, larger Park began in September 2016.
Infinity joins forces
Infinity officially joined forces with CSPA in 2015, with Executive VP of Operations, Tim Morrison, joining the Communications Committee. Since that initial commitment, Tim has elevated to Communications Committee Chair, as well as VP of the Board of Directors. Digital Media Planner, Jeanne Morrison, manages CSPA social media channels, as well as website updates, and Director of Media Services, Karen Brown, leverages Infinity’s strong partnerships with local media outlets to obtain multi-tactic coverage for the Park. Our Creative Team, in particular, Graphic Designer, Madi Nalley, has continued to conceptualize, design and develop a wide variety of marketing materials, from printed brochures to TV commercials (link to CSPA project profile), website and social creative and outdoor boards. Other team members who have given time or contributed to the marketing efforts include Michael Roberts, Gina Smith, Curt Westlake, Taylor Boyd, Leslie Westlake and, of course, Tony Williams. The entire Infinity team is proud to be a partner of the Cancer Survivors Park Alliance and to have had a hand in bringing this project to life.
Infinity Team in Park
The Park recently celebrated its Grand Opening Weekend on June 1-3, complete with a Dedication of the Center for Hope and Healing, The Garden Party Gala and a Cancer Survivors Day event. Several Infinity team members attended the festivities and Infinity was a corporate sponsor of the Garden Party Gala.
In the wake of the Grand Opening Weekend, we’re in awe of the original board’s foresight. Their amazing vision brought the downtown area of Greenville, SC an additional space for growth, health, and togetherness which will be invaluable to the community for years to come.
Infinity Team at Grand Opening Events
While major construction is complete, the Park still needs the generous support of the community to illuminate and animate the Park with sculptures, gardens, programs, and resources, allowing the Alliance the continued opportunity to educate, engage, empower and enhance the lives of anyone touched by cancer.
We encourage you to give back to this beautiful park and the community of survivors. Whether it’s through a donation of time or funds, it will go back to survivors of every kind – those going through cancer, those in remission, and those who cared for one lost to cancer.
“It’s a humbling and fulfilling experience for our team. Virtually everyone has a cancer story and for our team to be involved in this is extremely special,” says Tim Morrison of this partnership. “We’re blessed to be one of many committed marketing and communications partners of the Park. It truly takes a village.”
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