mdimas

/Meghan Dimas
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Meghan Dimas

About Meghan Dimas

Dimas is responsible for reporting across all accounts including Tableau dashboards for key clients as well as analyzing correlation between media metrics and client KPIs. She collaborates with the media team using mapping, demographic and psychographic data from Nielsen, PRIZM and other sources. Dimas holds a B.S. in Strategic Communication from Ohio University. Dimas most recently served as Marketing Campaign Manager for OptionsHouse and Aperture Group in Chicago, IL.
Thu 8.23.18

Data, Analytics, and Insights – Where is the Value?

The truth about analytics is that most businesses have significant progress that still needs to be made in order to become fully solutions-oriented and insights-driven. [...]

Wed 8.15.18

What Tools and Resources Should You Be Using?

At the end of last year, we shared some analytical tools and resources that should be leveraged to help with internal strategy and reporting for [...]

Wed 5.2.18

Small Businesses – How to Move the Needle on a Budget

Since 1963, National Small Business Week has been celebrated once a year to recognize the outstanding contributions and achievements of small businesses, small business owners [...]

Fri 4.6.18

ChannelMix – Working Smarter with Data

One of the biggest challenges that any organization faces is determining the best way to handle data aggregation and management as it relates to analytics [...]

Mon 3.26.18

Brand Awareness in the Health Space

Brand awareness refers to how a brand is perceived by potential consumers and associated correctly with a specific product or service that the brand offers. [...]

Wed 2.21.18

Data Management: Why is it Important?

Data can be the most vital asset to any organization. It can be used to measure business activity both internally and externally, track seasonal or [...]

Tue 2.6.18

Behavior-Based Marketing

Behavior-based marketing is one of the most valuable approaches that marketers can take to connect with their target audiences, specifically within email marketing.   So, [...]

Fri 1.5.18

How To Retain Resolutioners

Year after year, millions around the world make resolutions to get into shape, save more money, go back to school, and improve upon various skills. [...]

Thu 11.30.17

Tools and Resources You Should Be Using

One of the biggest challenges is being able to be innovative and data-driven while remaining true to your brand simultaneously. In order to stay ahead [...]

Wed 11.8.17

Black Friday – Is it dead?

There have been many speculations in recent years that Black Friday is becoming irrelevant due to more online promotions throughout the year, a longer time [...]