It’s that time of year again. Decorations are going up, gifts are being bought, and the hum of Christmas songs can be heard on every radio and in every store. And, while there are dozens of charming tunes that get me in the holiday spirit, there’s always been one that stuck out more than any other — Bing Crosby’s classic, White Christmas.


See, for me, White Christmas is much more than just a celebration of the holiday. It’s about looking back at the past and appreciating all the people and relationships that got me to where I am today, and it’s also about taking a bright-eyed look toward the future. As Infinity wraps up its celebration of our 25th anniversary, I have so much to be grateful for. And, with everything that’s on our horizon, there’s more than enough to look forward to.


Even more than that, White Christmas is about finding something extraordinary in the everyday. It’s about finding the magic. For many here in South Carolina, snow falling always brings a sense of joy and wonder, but when that same snow falls on December 25, it’s somehow different. It’s magical.


That feeling that we get on a white Christmas — where we find a common occurrence so fantastic and amazing — is something that I try to apply to every day of my life. I try to bring a since of wonder and appreciation to every conversation, every opportunity, every challenge, and every new project. And, thanks to my wonderful family, friends, clients, and partners, as well as all the people here at Infinity — it’s always pretty easy.


We’ve had an exceptional year here at Infinity. So, from the bottom of my heart, I want to say thank you to our clients, our partners, and all of our friends in the business community. Let’s continue to work together, to grow, and to improve our communities and our businesses with open hearts and wide smiles. And, all the while, let’s continue to find the magic.


From all of us here at Infinity, we wish each of you and your families a happy holidays, a wonderful Christmas, and a fantastic new year.


Tony Williams


Infinity Marketing