February 10, 2022 • 10 min read

6 Marketing Tools You Should Be Using in 2022

There’s no shortage of amazing digital marketing tools out there. In fact, if there’s a marketing service you offer, chances are there’s a tool to help you do it easier, faster, and better. From SEO and social media to analytics and project management, the internet is swarming with marketing tools that claim to be the next big thing — but which ones actually are?

As a fully integrated marketing agency, we do just about everything there is to do in the world of marketing, and that means our team uses a lot of tools to make it all happen. That’s why we put together a list of our personal favorites. Some have been around for years and proven their value over time, while others were only recently added to our toolbox, but each of these digital marketing tools plays an integral role in the work we do every day.

Whether you’re a project manager, a content strategist, a web designer, or something in between, there’s a tool on this list for everyone. So, without further ado, here are our top six marketing tools your team should be using in 2022.

Top 6 Marketing Tools You Should Be Using in 2022

Monday
Figma
Grammarly
HeyOrca
Tableau
SEMrush

1. Monday

What You Pay:

Tiered pricing starts at $8 per seat/month for basic functionality, all the way up to enterprise-level pricing for advanced features, automation, and integrations

What You Get:

To put it simply, Monday is a work operating system that visualizes your team’s workload and does, well, everything. Monday organizes your team’s workflow into easy-to-use boards that make it simple to see who’s doing what at a glance. You can track time, organize tasks, assign team members to jobs, upload files, start conversations, set due dates, track progress — you get the idea.

With a super user-friendly interface, Monday makes updating tasks, creating new boards, and keeping track of progress a breeze. Plus, practically everything on Monday is customizable. You can create boards based on over 200+ templates or use over 30 column types to create boards that suit your team’s unique needs. That means that no matter what your team does, Monday can help you do it better.

If that wasn’t enough, this workflow management platform includes eight different data visualizations, supports over 40 integrations from popular tools, offers thousands of ways to automate your routines, and works perfectly on any screen size — including mobile and tablets.

TL;DR — Monday is a game changer when it comes to workflow management. It’s super easy to use, beautifully designed, and provides substantial value to practically any type of team, whether you’re a web designer, a writer, an account representative, or pretty much anything else.

2. Figma

What You Pay:

From free to $45 per editor/month

What You Get:

For web designers, prototypers, and UX strategists, this one likely comes as no surprise. Since 2020, Figma has practically become the platform for collaborative prototyping and web design work — and for good reason. Figma is a cloud-based web design platform that brings together all the tools you know and love (plus everything you didn’t know you needed).

With responsive design automation, proprietary tools, a huge range of handy plugins, and worry-free collaboration with version history, Figma offers everything a web designer needs in one place. With Figma, jumping between projects is a snap, and handing projects off to developers is easier than ever. Developers can view and comment with just a few clicks, and they can even grab snippets of code by inspecting any design file.

Figma also makes it super easy to prototype as you design with built-in interactions and animations. That means designers can create web or app experiences that function like the real thing without needing to know a single bit of code. Oh, and Figma also makes it easy for teams to jump in and collaborate on projects via comments.

TL;DR — Figma is everything you want in a web design platform. You can tell this is a design tool built by designers. It has all the tools you need in one place, and the variety of built-in interactions and animations makes creating a realistic prototype easier than ever.

3. Grammarly

What You Pay:

From free to $12.50 per user for business accounts

What You Get:

Look, we all want to be better writers, right? We want our writing to be clear, concise, and powerful. Most importantly, we want to be understood, and the only way to do that is through effective, organized, and mistake-free messages.

But, hey, words are hard! That’s why there’s Grammarly, an easy-to-use, AI-powered desktop app. With the free version, Grammarly offers spelling, grammar, and punctuation recommendations across desktop applications and the web. Think of it like the Editor feature in Microsoft Word (you know, the thing that makes all those squiggly red and blue lines), only better. A lot better. With just a few clicks, you can ensure your messages are free of mistakes and send out your communications with confidence. Plus, Grammarly provides explanations for its suggestions, making it easy to actually learn grammar and writing rules as you go.

With the Premium version (coming in at $12/month for individual users), Grammarly offers clarity-focused sentence rewrites, plagiarism detection, suggestions for tone adjustment, and a lot more. Things only get more advanced with the Business plan (perfect for when your writing needs to adhere to a brand or style guide).

TL;DR — Grammarly is like having a little editor that lives inside your computer screen that helps you write better, more effective, and more confident messages. Is it perfect? Of course not, but since it’s powered by AI, it’s getting better all the time. It’s easy to use, can help you avoid loads of little mistakes, and it can even help you become a better writer — or at least it has for 85% of Grammarly users. Did we mention there’s a free version?

4. HeyOrca

What You Pay:

$84/month/calendar, or $49/month/calendar when you add 5+ calendars

What You Get:

HeyOrca claims to be “the most collaborative social media calendar for teams,” and we couldn’t have said it better ourselves. HeyOrca might be the most user-friendly and seamless social workflow management tool out there, and it’s transformed the way we plan, schedule, create, and post social content.

HeyOrca’s intuitive calendar lets you manage all your client’s social content in one place. With just a few clicks, you can view automatically generated mockups of scheduled posts, provide kudos or edits to your team, and view client feedback — all on one screen. The user-friendly nature of HeyOrca also makes it a breeze to invite clients to hop in and provide approval or edits directly in the platform, ensuring your entire team stays on top of each post’s progress.

If that weren’t enough, HeyOrca also comes with built-in analytics, providing data visualizations and reports that you can share with both your team and your clients. Plus, the HeyOrca support team responds within five minutes or less, ensuring exceptional customer service right when you need it.

TL;DR — There’s a reason HeyOrca has become one of the most popular social media calendar platforms out there. It’s easy to use, visually stunning, and it makes planning, scheduling, workshopping, getting approvals, posting, and analyzing social content easier than ever. If you work in social media, do yourself a favor and give HeyOrca a try.

5. Tableau

What You Pay:

Multiple options to fit people and organizations with different data needs. Custom pricing for teams and organizations to grow and scale with the business. Server-based instances (like Infinity uses) come with a higher price tag at the enterprise level but allow for enhanced data preparation and flexibility.

What You Get:

Tableau is a powerful and easy-to-use data visualization and business intelligence tool used for reporting and analyzing volumes of data. Tableau makes it easy to create interactive visual analytics in the form of customizable dashboards. These dashboards automatically convert the endless stream of data you’re collecting into a form that’s simple to understand and that makes obtaining actionable insights easier than ever.

Tableau is super user-friendly for data analysts, but it’s also scalable. That means you can create dashboards that are simple or complex, depending on the needs of your business or department. Perhaps most importantly, Tableau helps bring analytics to every section of an organization, ensuring data-driven decisions are being made at every level.

Tableau Benefits:

Tableau supports powerful data discovery and exploration that enable users to answer important questions in seconds.
Tableau’s user-friendly platform doesn’t require any programming knowledge. Users without technical experience can start creating visualizations immediately.
Tableau connects to several data sources that other BI tools don’t support, enabling users to create reports by joining and blending different datasets.
Tableau lets you connect to data aggregation and automation platforms to further standardize across platforms.
Tableau Server supports a centralized location to manage all published data sources within your organization.

TL;DR: Tableau is a robust platform we use for marketing analytics that saves time, increases automation and consistency, and streamlines the analytics and reporting processes. It helps users create different charts, graphs, maps, dashboards, and stories for visualizing and analyzing data, helping you make better, more informed business decisions. It’s more than just software – it’s a game changer that allows for a reduced time to insight and more informed decision-making.

6. SEMRush

What You Pay:

$119/month for small in-house teams all the way up to $449.95 for enterprise-level businesses

What You Get:

Honestly, it might be easier to list the things that SEMRush doesn’t do. At its heart, SEMRush is a powerful and user-friendly SEO tool that lets you perform keyword research, backlink analysis, technical audits, and SERP position tracking. This platform makes it easy to audit your on-page SEO, helps you optimize your site for local searches, identifies opportunities for link building, and even offers competitor SEO analysis. But, in reality, that’s only scratching the surface of what this tool can do.

SEMRush offers a huge range of capabilities designed to help you level up your website performance and digital marketing strategy. From content marketing and market research to social media scheduling and advertising analytics, SEMRush essentially combines all the features of some of the most popular digital marketing tools into one easy-to-use platform.

SEMRush gives you access to over 20 billion keywords in 130 countries, enables you to run detailed website audits based on over 130 checks, offers content optimization recommendations, and so much more. Maybe that’s why the home page of their website says that SEMRush’s CEO will eat his hat if you can find another tool that matches everything this tool can do.

TL;DR: With over seven million users around the world, SEMRush isn’t exactly a hidden gem in the world of digital marketing tools. In fact, most professional SEO experts already know and use this platform, but given its sheer number of capabilities, its user-friendly design, and its ability to transform the way agencies approach SEO — it had to make the list.

That’s a wrap!

Look, there are tons of digital marketing tools out there — and almost all of them bring something unique and exciting to the table. It’s important to do your research, dig into each tool’s capabilities, and find the products that meet your team’s unique needs. While this list could’ve easily been a top 20, we hope you found this breakdown helpful.

If you’d like to learn more about Infinity’s digital marketing and advertising services or have a question about a specific tool we use, reach out to our team today. We’re always happy to chat.