In the year 2022, podcasts are as popular as they are convenient. The thought of starting your own can be daunting, but with proper planning and an intriguing subject, you can pave your way into the big world of audio too! Here are some tips from our team on how to get your podcast off the ground and into the ears of eager listeners. 

1. Brainstorm a Name and Determine Your Audience

A catchy name that rolls off the tongue and sticks in the mind is a crucial part of developing your podcast. Your podcast’s name should grab your potential audience’s attention and spark their interest to listen. Determining who your podcast is made for will also aid in choosing topics for episodes and what type of content you want to feature.

2. Compile a List of Equipment Needs

There’s a huge misconception that podcasts are cheap and easy ways to create content — both of which are untrue. In order to launch and maintain a consistent podcast, you’ll need to invest funds into recording equipment, editing software, and other various platforms, as well as your time in learning how to use them. Start a list of all the things you’ll need to get started and begin budgeting for your launch — we found a comprehensive list from Lifewire here.

3. Plan Your Episodes

There are several questions you’ll need to ask yourself in order to map out how you want your episodes to be: 

• How long is an episode? 
• How often are episodes published? 
• Who are the hosts, and who are potential guests?
• What does the into-outro sound like?
• And probably many, many more. 

It’s all in the details. A consistent and captivating podcast is a huge part of what keeps listeners coming back for more, so get to prepping! 

4. Establish an Account with a Podcast Platform

There are a ton of options to choose from when it comes to places that can house your podcast content. Some of the most commonly used and highly rated are Anchor, SoundCloud, and BuzzSprout. Each of these platforms has free and paid versions for enhanced tools that can help you see how your content is performing. Check them out and take your pick! 

5. Publish and Share

So, you’ve landed on a name, bought all the fancy equipment, had a great first recording session with the partners of your podcast, and uploaded it to the platform of your choice — now what? Let the world know! Start promoting your podcast on social media, email it to your coworkers, text it to your grandma — wherever you can find potential listeners. Get it out there and watch the listeners roll in. 

Happy podcasting! Listen to Infinity’s own podcast, Let’s Talk to Infinity, for discussions from our team’s subject matter experts on all things marketing.