Websites are tools that your business can use to communicate who you are and what you offer. If you aren’t tech savvy, building one may seem like a daunting task. Infinity’s Senior Digital Creative Designer,Lee Campbell, and Website Project Coordinator, Tori Gipe, suggest a few items you should consider before you jump into the wonderful wide world of websites:

1. Choose an easy-to-use content management system.

The best thing about a great content management system is that it provides the ability to amend your website at your leisure without having to learn the science of coding. You can update text, images, and blog posts while saving on maintenance costs. Whether or not you have a wide range of web knowledge, a CMS makes independent updates stress-free.

2. Generate your website with a responsive, mobile-first approach.

The use of mobile compared to desktop has skyrocketed in recent years. It’s vital that your site can be viewed and is user-friendly on a mobile device to create the best possible experience for a potential client or customer. Remember that mobile users are usually looking to glean information quickly while they’re on the move, so make sure your content is easy to skim, simple to navigate, and (of course) gorgeous to look at.

3. Be prepared for website upkeep and maintenance.

A website is a living and breathing entity that reflects the ongoing evolution of your brand. That means that it requires constant updates to accurately reflect your business and to give site visitors the most relevant information you have to offer. Be prepared to devote some time to making sure your website is always relevant to your company’s message.

4. Plan for the magnitude of the project.

You know what they say, Rome wasn’t built in a day. It’s important to remember that the construction of a great website takes time. It will not happen overnight, and sometimes, not even in the matter of a few months. For your website to be the best it can be, plan for longer timelines and many moving parts. Since your site will be one of the primary ways that your target audience gets to know your brand, it’s important that you give it the time it deserves.

5. Find an experienced team that understands your needs.

A website is a marketing tool that should illustrate to your audience who you are and what sets you apart. Put simply, it’s a really big deal. The success of your website will depend on the knowledge and skill of the team behind it, so make sure you pick one that you trust.