The marketing world is full of ever-changing strategies. With 2020 bringing on different challenges and throwing everyone through all sorts of obstacles, the majority of advertisers adapted to a new and improved way of operating. It’s no secret that we as a team at Infinity Marketing take pride in our efficient, fast-paced workflow, so we wanted to share some of the top marketing strategies to try in 2021.
Affiliate marketing is a system where third-party publishers and affiliates are compensated for promoting products and services. They create content, such as blogs and social media posts, and are paid for generating sales and engagement.
How can you use PR and Affiliate marketing in 2021? First, you can utilize the growing impact of influencers. Through social media and blogs, influencers are the leaders in recommending products and services using affiliate links. Choosing the right influencer for your brand can be beneficial in increasing engagement with your product.
In addition to utilizing influencers, it is also useful to take advantage of social media’s wide reach and advertise affiliate links on Facebook or other social media sites. Ads are an effective way to share the affiliate links, but these links can also be shared within Facebook groups and promotional posts. Finally, using email blasts can be an easy, cost-effective way to share affiliate links and further engage with existing customers.
We’re all accustomed to the sprinkling of sponsored content throughout our social media feeds, so if you haven’t adopted the #ad and paid sponsorship language, you’re missing out. Influencer marketing is a way to promote brand awareness of products and services through endorsements from social media influencers.
Over the last year, influencer marketing has increased despite initial concerns from COVID-19. The majority of brands (59%) have a single budget for content marketing, and 75% of those brands intend to dedicate a budget to influencer marketing in 2021. Generation Z is growing up to be quite the consumer powerhouse, and authenticity will be key in the campaigns targeting this group. Influencer marketing has been proven time and time again to be an effective way of marketing your brand, so what are you waiting on?
Statistics Source: https://influencermarketinghub.com/influencer-marketing-statistics/
Although social media marketing is not a new marketing trend, it is an ever-changing one. If you work in this field, you know first-hand just how many updates happen weekly. So far in 2021, we’re seeing an increase in Instagram story usage, live streaming, short-form video, and ecommerce. With audience members finding entertainment in short-form videos, like TikToks and Instagram Reels, it’s important to catch viewers’ attention within the first few opening seconds. From a static post perspective, bite-sized information is what consumers are interested in.
With all that being said, these social media trends share one ultimate key to success: authenticity. This goes hand in hand with the influencer marketing strategy we discussed previously. The social audience of 2021 is interested in a purpose-driven campaign; they’re looking for a brand with an extra spark of quality. So as you’re developing content and keeping up with fast-paced social media trends, remember your audience also expects you to keep it real.
Search Engine Optimization is extremely important because if done properly, it will be the largest traffic driver to your website. Multiple trends within this marketing tactic are taking the lead, including: user focus, search intent and conversion, page experience, and core web vitals. These all stem from the most recent Google Page Experience Update.
This major update is focused on Core Web Vitals which are three metrics: LCP, FID, and CLS. Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading. First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of 100 milliseconds or less. Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of 0.1. or less. What’s your SEO ranking?
Email marketing is a cost-efficient way to reach customers by sending bulk email blasts that engage clients. The tactic was rumored to be on its way out, but here are a few tips on how to breathe new life into this marketing technique in 2021. First, use the subject line to grab the recipient’s attention. Try keeping it short and simple or use humor or controversial statements. With the aid of AI technology, you can also personalize your emails to make them seem more important and increase your chances of engagement. The visual design of your email is increasingly important, so why not try including interactive elements such as image carousels or animated buttons?
Finally, one of the most important email marketing tips is to create emails that can be read on a laptop as well as on a mobile phone and tablet. Many people are reading their emails on the go, so make sure to use mobile responsive email templates and stay away from large images that do not render well on a phone.
To wrap things up on the top marketing trends for 2021, we see a common thread between the strategies: develop marketing that is not just convincing, but also credible. Whether it’s a sponsored piece of content from an influencer or how your SEO is implemented on your website, authenticity is taking the lead in 2021.
If you’re interested in learning even more on these topics, reach out to our team! We would be more than happy to take a look at your business needs and strategies. Also check out some of our recent blogs that discuss these strategies in more detail.