Spring has arrived, and for some of us, winter is but a distant memory. Trends, just like the seasons, are constantly changing. Although 2018 is still young, there are already some noteworthy trends in the world of graphic design.
- Geometric Shapes
Utilizing geometric shapes in design is not a new concept, but the emergence of geometric patterns in marketing design is a new development. Geometric-based design can be useful in advertising because it helps create beautiful, engaging visuals without taking away from the messaging. Do you want a visually stunning piece of collateral, but still want the content to take center stage? Consider using geometric shapes and patterns.
- Bold Serifs
Typography trends can be hard to keep up with. Serif, sans serif, hand-written, script – what is going to resonate with your modern audience? Each style has its proper place in design, but the re-emergence of bold serif typefaces has taken 2018 by storm. Bold serifs pack a vintage punch, while still maintaining a clean, respectable look and feel. Your typeface choice can say a lot about you, and a bold serif will let your audience know that you’re in touch with modern design and culture.
- New Minimalism
It’s tempting to fill every bit of available space on an advertisement or piece of collateral. After all, you’re paying for it, right? While you may think that you’re getting the most bang for your buck by covering the entire page with ink, you may actually be diluting the strength of your message. The heart of minimalism is identifying and keeping only what is essential to the mission while ditching everything else. Many times, this means a simple black and white color scheme, little or no visual design elements, and lots of white space. Depending on your industry, minimalism may be an effective way to make sure your message is received without any unnecessary distractions. Minimum design, maximum impact – now that’s what I call a win/win.
What are some of the most interesting design trends you’ve seen lately?