Fri 6.30.17

Traditional TV Still Rules

While the viewing time on smaller screens and smartphones has increased dramatically, one platform has remained stable - traditional TV. Nielsen just released its Total [...]

Fri 6.30.17

“Cord-Cutters” vs “Cord-Nevers”

Studies show that "cord-cutters" and "cord-nevers" have totally different demographics as well as streaming and programming preferences (and attitudes toward paying for TV subscriptions).

Wed 6.28.17

A NBA Finals to Remember

Throughout this year’s NBA playoffs, fans and pundits alike pined for more parody and competitiveness as the Cleveland Cavaliers and Golden State Warriors steamrolled their [...]

Fri 6.16.17

U.S. Cultural Divide Shown Through TV Shows

What's the difference between TV viewership in rural areas versus suburban? The heat maps in this article reveal the most popular shows in the United [...]

Mon 1.23.17

This is Us: Renewed!

The network show, This is Us, has captured the hearts of the most elusive audience on the market - millennials. Learn how they did it [...]

Tue 11.8.16

People’s Choice: Fidelity Communications

Congratulations are in order for our friends and clients at Fidelity Communications! Fidelity was recently selected as the best Internet and TV provider by a [...]

Tue 11.1.16

NewWave Communications’s National Partnership

Companies give back to their communities more now than ever before. From volunteer hours to sponsorships, businesses recognize the importance of corporate social responsibility. Our [...]

Mon 3.2.15

A New Breakthrough Way to Reach Satellite TV Customers

Changes are coming to the landscape of cable advertising in GSAA (Greenville-Spartanburg-Asheville-Anderson). As of January 26th, Charter Media can now insert your advertiser’s message on [...]

Tue 2.24.15

The FCC Won’t Let DSL Be!

The latest broadband benchmark set by the FCC makes clear what internet savvy consumers have known all along: DSL internet doesn’t make the cut. As [...]

Tue 11.25.14

Using SoundCloud to Extend Messaging from On-Air to Online

Marketers are always looking for new ways to engage consumers and gain more impressions. Extending DJ messaging through social media channels  gains more impressions for [...]